Likely to cancel a subscription within the next year*
*Statistica: YouGov 2024
Subscription fatigue is growing and there is a desire for more flexible pay-as-you-go options.
Billions of consumers are unwilling to be locked into subscription-based models.
Microtransactions are growing by 15-20% YoY, largely driven by younger audiences.
Exploiting the next generation of monetisation provides a significant opportunity for media owners.
The value of microtransactions for media by 2028*
*GWI 2023 GenZ Trends report *European Central Bank
RecastPay is the most advanced monetisation solution for media owners, enabling you:
All at zero cost with our commission-only pricing model.